The recent tie-up between GSM operator Tata & Virgin has plans to strike it different in India. While Tata will provide the base, the later is planning to target the mobile youth audience. Sources say that out of the total mobile population, about 44% comprises of youth & Virgin is all set to strike the right cord to capture that market.
The services that the joint venture is planning to release aren’t confirmed but it’s only known that they will be hip and should go very well with the mobile youth. The services will revolve around providing freedom through their to-be launched services. Other GSM operators aren’t making any statements about what they think. All they have to say is, we are going to wait-n-watch and then accordingly work on something. I say that for now the other GSM operators are staying cold on the face but are warming up to fight back and contain/increase their market share.